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Figuring out how to show up on a new media channel and speaking authentically to that platform’s audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March, cracking that nut was not the first major priority.
Instead, the brand was seeking how to best create a campaign around the 25th anniversary of Kids Workshops, a monthly program Home Depot offers where kids can go to stores and work on mini-home improvement projects for free.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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