Portrait of Max Lenderman

Max Lenderman

Max Lenderman teaches at Denver Ad School (DAD), University of Colorado Boulder and is a member of the Adweek Academic Council.

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Brands (and Agencies) Can Do Better Than Platitudes and Statements, Especially Now

Voice

Agencies can do better at their own response to both the pandemic and racism.

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A Prediction for Agencies in 2020: The Industry Will Delve Further Into Brand Purpose

Voice

The opportunity 2020 presents is the ability for brands and companies to present and establish their integrity credentials to their customers.

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It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix

Voice

Rather than focusing only on potential profits.

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Cannabis Brands Need to Establish a Purpose That Doesn’t Rely on Puns

Voice

Venturing into experiential is one way to do that.

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How to Avoid Having Your Experiential Marketing Become Programmatic

Brand Marketing

Poorly executed experiences are like a pre-roll ad you can’t free yourself from.

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3 Ways Agencies Can Remain Relevant in an Ever-Changing Industry

Agencies

Being in advertising tends to be perilous.

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How a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite

Agencies

They'll lay out agency intentions and bridge the gap between CEO and COO.

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Brands Have Learned the Value of Purpose. Now They Must Actually Become Purpose-Led

Brand Marketing

We are on the cusp of an evolutionary leap for brands. Loosely put, we are in the midst of a shift in Maslow’s hierarchy of (brand) needs from love to [...]

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Want to Produce Craft Beyond the Norm? Hire Confident Oddballs

Brand Marketing

In the late 1960s, arguably the heyday of our industry, advertising icon David Ogilvy wrote a five-point memo to his office managers worldwide, noting "the characteristics which suggest to [him] [...]