Max Lenderman is CEO of Mudfarm Ventures, a founding member of the World Experience Organization, and teaches at University of Colorado Boulder and Denver Ad School. He is a member of the Adweek Academic Council.
Recalibrate internal messaging to rally your great asset—your talent.
Brands are struggling to bring their impact from the 'why' to the 'how.'
Agencies can do better at their own response to both the pandemic and racism.
The opportunity 2020 presents is the ability for brands and companies to present and establish their integrity credentials to their customers.
Rather than focusing only on potential profits.
Venturing into experiential is one way to do that.
Poorly executed experiences are like a pre-roll ad you can’t free yourself from.
Being in advertising tends to be perilous.
They'll lay out agency intentions and bridge the gap between CEO and COO.
We are on the cusp of an evolutionary leap for brands. Loosely put, we are in the midst of a shift in Maslow’s hierarchy of (brand) needs from love to [...]