Max Lenderman
Max Lenderman is CEO of Mudfarm Ventures, a founding member of the World Experience Organization, and teaches at University of Colorado Boulder and Denver Ad School. He is a member of the Adweek Academic Council.
For Purpose Marketing to Work, Start With Invertising
Recalibrate internal messaging to rally your great asset—your talent.
Experiential Marketing Helps to Productize Brand Purpose
Brands are struggling to bring their impact from the 'why' to the 'how.'
Brands (and Agencies) Can Do Better Than Platitudes and Statements, Especially Now
Agencies can do better at their own response to both the pandemic and racism.
A Prediction for Agencies in 2020: The Industry Will Delve Further Into Brand Purpose
The opportunity 2020 presents is the ability for brands and companies to present and establish their integrity credentials to their customers.
It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix
Rather than focusing only on potential profits.
Cannabis Brands Need to Establish a Purpose That Doesn’t Rely on Puns
Venturing into experiential is one way to do that.
How to Avoid Having Your Experiential Marketing Become Programmatic
Brand Marketing
Poorly executed experiences are like a pre-roll ad you can’t free yourself from.
3 Ways Agencies Can Remain Relevant in an Ever-Changing Industry
Agencies
Being in advertising tends to be perilous.
How a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite
Agencies
They'll lay out agency intentions and bridge the gap between CEO and COO.
Brands Have Learned the Value of Purpose. Now They Must Actually Become Purpose-Led
Brand Marketing
We are on the cusp of an evolutionary leap for brands. Loosely put, we are in the midst of a shift in Maslow’s hierarchy of (brand) needs from love to [...]