How a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite

They'll lay out agency intentions and bridge the gap between CEO and COO

There is almost ubiquitous agreement among marketers that having purpose is relevant to modern brand building and is bottom line-positive to business growth. This idea of Purpose (with a capital P) has two main approaches, and it is important to understand both in order to resist the temptation to erroneously use them interchangeably.