A Prediction for Agencies in 2020: The Industry Will Delve Further Into Brand Purpose

We’ll see even more organizations pull away from dated values

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Goldman Sachs just released its much-anticipated forecast report and painted a rosy picture for consumer-led capitalism. We’ll see the easing of trade wars and monetary policy, an accelerated growth of 2.5% and unemployment dropping to 3.25% by the end of 2020, which the bank says would be the lowest rate since the Korean War. Wage growth should also rise by about 3.5%, with those on lower incomes set to gain the most.