A Prediction for Agencies in 2020: The Industry Will Delve Further Into Brand Purpose
We’ll see even more organizations pull away from dated values
Even though 2019 was full of brands finding their purpose, it's going to go one (or many) steps further in 2020.
Getty Images
Goldman Sachs just released its much-anticipated forecast report and painted a rosy picture for consumer-led capitalism. We’ll see the easing of trade wars and monetary policy, an accelerated growth of 2.5% and unemployment dropping to 3.25% by the end of 2020, which the bank says would be the lowest rate since the Korean War. Wage growth should also rise by about 3.5%, with those on lower incomes set to gain the most.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
