A Prediction for Agencies in 2020: The Industry Will Delve Further Into Brand Purpose

We’ll see even more organizations pull away from dated values

Goldman Sachs just released its much-anticipated forecast report and painted a rosy picture for consumer-led capitalism. We’ll see the easing of trade wars and monetary policy, an accelerated growth of 2.5% and unemployment dropping to 3.25% by the end of 2020, which the bank says would be the lowest rate since the Korean War. Wage growth should also rise by about 3.5%, with those on lower incomes set to gain the most.