Brands (and Agencies) Can Do Better Than Platitudes and Statements, Especially Now

Take stronger action in this double crisis of Covid-19 and racism

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Agencies need to think about what they mean. Getty Images

Almost two months ago, we started a project tracking the actions that companies are taking to help with Covid-19 pandemic relief. We built on open-source Google Docs lists and sites, and catalogued the actions of over 450 brands, companies and multinationals.

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@maxlenderman Max Lenderman teaches at Denver Ad School (DAD), University of Colorado Boulder and is a member of the Adweek Academic Council.
Ethan Decker, PhD, is president of Applied Brand Science.