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As privacy laws expand to the next iteration of the internet, or Web3, marketers need to have consumer safety top of mind, especially around immersive technology such as the metaverse.
“State privacy laws will cover the metaverse to the extent that they cover personal data,” said Jameson Spivack, senior policy analyst, immersive technologies, Future of Privacy Forum. “Even if the laws don’t explicitly mention them or weren’t designed with these kinds of technologies in mind,” he added.