Black Friday Reaches Record Spend of Nearly $10 Billion in US

As inflation slows, consumers spend in droves

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With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday.

According to Adobe Analytics, a record $9.8 billion was spent Friday, traditionally the day retailers enter the “black” and a bellwether for holiday sales. That’s up 7.5% in the U.S. year-over-year. In October, 2022, the U.S. inflation rate sat at 7.75%. Last month, it was 3.24%.

The

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