Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
Drinks giant Coca-Cola has released two short films over the Winter holidays through Amazon’s Prime and Freevee platforms, featuring Academy Award-winner Octavia Spencer, Scoot McNairy and Colm Meaney in starring roles.
The two films, The Note and Ho Ho Heist, are directed by Bryce Dallas Howard and Steven Caple Jr, respectively, to continue the brand’s “The World Needs More Santas” campaign, which was released in November.
They are developed and produced by WPP Open X, led by its creative agency VML alongside Imagine Entertainment and Prettybird.