Apple's Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion

The work from TBWA\Media Arts Lab shows off a woman’s imagination

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It’s a classic festive story: Rather than hating his boss, A Christmas Carol’s Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he’ll find joy in the holiday season.

Apple’s annual holiday film, Fuzzy Feelings, channels the same sentiment, following a woman who comes to see her grumpy boss in a new light.

Lucia Aniello, who has won multiple Emmy Awards for her work on TV series Hacks, directed the nearly four-minute spot from longtime Apple agency TBWA\Media Arts Lab alongside stop-motion animator and director Anna Mantzaris.



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