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Purpose-driven agency Public Inc. has put a cheeky feminist spin on Santa’s demonic counterpart Krampus by introducing Crampus, who is spending the holidays distributing menstrual products to people experiencing period poverty.
More than one in three people who menstruate in the U.S. and Canada say they or their family have struggled to afford sanitary products, according to research conducted in December by Toronto-based Public Inc. and YouGov. The situation is so dire in some cases that people must choose between basic necessities like food and period care products.