Plenty of agencies look at work by other agencies and get jealous, wishing they had made those spots. That’s why Adweek runs its annual Jealous List. But do agencies also look at other work to learn from it?
The answer is complicated, but creativity is more than just inspiration. It’s about learning from the best, analyzing how good creative works and helps sell products and ideas. Adweek spoke with agency folks who weighed in on how they find inspiration from other work and how that helped them learn and grow.