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This Bud's for You: DoorDash Says Men Should Get Flowers on Valentine's Day

The animated spot, from agency Gut, uses a gender insight and a playful setting to break with tradition

a headstone with a lei draped on it
Dead men can talk in DoorDash's new campaign from Gut, and they would've appreciated those flower gifts more when they were alive.DoorDash
Terry Stanley
By T.L. Stanley

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If dead men could talk—or better yet, sing—they would tell us that putting flowers on their graves is a lovely gesture, but they would rather have had those buds while they were alive to enjoy them.

They can’t wake up and smell the roses, after all, since they “can’t wake up,” according to a playful new campaign from DoorDash that advocates sending flowers to men this Valentine’s Day.

The music-driven spot, more cheeky than morbid, uses a cemetery setting and some computer-generated effects to urge consumers to break the gender mold.

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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