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Delivery service DoorDash first shared the ambitious concept for its Super Bowl commercial in late January, unveiling in an ADWEEK exclusive its plan to deliver an item from every ad in the game to one lucky winner.
The audacity of the campaign—yes, that means giving away multiple cars and a $50,000 down payment on a new house, among other prizes—was matched only by the sheer volume of logistics it entailed.
For one, there are the legal considerations.
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