Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This holiday season, ecommerce pet retailer Chewy has been in the giving spirit, fulfilling wishes for tens of thousands of pets across the country through its “Chewy Claus” program.
But the popular campaign—now in its second year—has been a gift to the brand as well, providing it with real-life, heartfelt stories that have connected with an engaged community of pet parents and attracted throngs of new ones.
“Chewy Claus,” the retailer’s answer to Santa, began last year with “pets” submitting letters to a portal asking for treats such as food and toys.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in