Join Adweek for Outlook 2024, the predictive event marketers trust to navigate a year of economic shifts and cultural change. Register now to save 35%.
Americans’ disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers.
The University of Georgia’s Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of U.S. disposable income will belong to Black, Asian, multiracial and Native American consumers. In 2000, that number was 66 cents.
Hispanic consumers are also set to grab a large share of this shift in disposable income: By 2026, these shoppers are expected to control 12.1%
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in