The Travel Trends You Need to Know for 2024

Expedia's Unpack report highlights 'set-jetting,' unique properties, outdoor amenities

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Celebrating a promotion by going out to dinner is so 2023, according to Expedia’s annual Unpack report of travel trends for the coming year. 

The report, compiled using data from Expedia, Hotels.com and Vrbo, found that people are commemorating big life events by taking trips rather than saving their jet-setting for traditional vacations.

And the pandemic wanderlust hasn’t abated—one-third of respondents plan to take more trips in 2024. Interestingly, some of our pandemic habits have stuck, with travelers prioritizing outdoor amenities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in