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Last year ended on a bad note for chief marketing officers.
Anheuser-Busch InBev announced its U.S. CMO, Benoit Garbe, was stepping down. UPS cut ties with its chief marketing and customer experience officer, Kevin Warren. Walgreens parted ways with its CMO, Linh Peters, after hiring her the year prior. Etsy did the same with its top marketer, Ryan Scott, even as it was preparing for its first Super Bowl ad.
In some cases, the CMO title isn’t coming back.
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