Why Caitlin Clark Will Be Worth It for Nike

The WNBA draftee's rumored eight-figure shoe deal belies the value she's shown brand and NIL partners like State Farm and Gatorade

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Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time.

As initially reported by The Athletic and backed up by the Wall Street Journal, Clark is likely to sign her first professional shoe deal with Nike—her name, image and likeness (NIL) rights partner during her years at the University of Iowa. The deal, reportedly $28 million over eight years, would give Clark a signature shoe and keep Nike in Clark’s family of brands that includes fellow collegiate NIL holdovers State Farm and Gatorade, as well as fairly new supporters such as Panini and Gainbridge.

Why

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