Why the 'Taylor Swift Effect' Is an NFL Advertiser's Wildest Dream

The pop star's rumored romance with Travis Kelce has led to Sunday Night Football ratings and increased ad engagement

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The effects of Travis Kelce and Taylor Swift’s rumored relationship on NFL broadcasts have been, well… Swift. And advertisers are ready for it.

With the global popstar attending her second game in a row to watch Kansas City Chiefs star (and rumored new boo) Travis Kelce, NBC’s recent Sunday Night Football broadcast was filled with a bevy of Swift and Kelce-related ads and promos, including a Swift Capital One commercial, a Pfizer ad featuring Kelce and even a spot for The Voice where host Carson Daly used so many Swift puns that viewers might’ve said, “You Need to Calm Down.”




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