Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm

Fox Sports, Nike and Gatorade were among the brands that propelled the women's basketball superstar

Caitlin Clark wore an Iowa jersey while breaking the NCAA women’s basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big moment.

On Thursday night, No. 22 shattered Kelsey Plum’s all-time record of 3,527 career points set in 2017, scoring 49 points against Michigan—breaking her own career-high of 46 and setting the Iowa single game record.

She only needed eight points to break the record, a feat she achieved in just two minutes and 12 seconds, with a signature three-pointer from the logo.

Brands and networks alike have been watching Clark chase the record all season, and everywhere the star goes, record crowds turn out and new TV viewership records are set.



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