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After rapid growth, Kim Kardashian’s apparel brand, Skims, made its TV ad debut, with a futuristic film in which the famous co-founder plays every role.
The company’s first national TV commercial had a big media presence ahead of the 96th Academy Awards Sunday, running twice on ABC Countdown and six times during E!’s Oscars Red Carpet. Agency Wieden+Kennedy Portland created the ad after winning the brand’s pitch last year.
The spot tells the brand’s story in an exaggerated way, through the lens of a secret lab in outer space.
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