Not Your Dad's Suit Shop: Men's Wearhouse Tests Comedy in New Ads

The campaign comes from indie Party Land, which won the business in a recent pitch against bigger agencies

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Mark Twain didn’t originate the saying, “the clothes make the man,” but he did famously add his own kicker to that old proverb: “Naked people have little or no influence on society.”

Men’s Wearhouse might agree, as the 50-year-old boutique retailer launches its first 2024 ads with new agency Party Land, experimenting with over-the-top humor and aiming to shake up its staid reputation as your dad’s formalwear shop.

In a campaign debuting ahead of Easter, having the right outfits do indeed make the man—a couple of smart suits allow the ad’s star to land a high-powered job and cut in on the father of the bride at a wedding reception. 

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