In the last quarter of 2023, Americans spent an estimated $285.2 billion buying goods and services online. That’s up 7.5% compared to the same period the year prior.
As consumers dedicate more time and money to shopping on the web, their expectations are evolving—and their behaviors are changing.
“The way customers are navigating our digital site is very different from two years ago,” Barbra Sainsurin, executive director of brand and digital marketing at retailer Anthropologie, said on stage at ADWEEK’s Commerceweek event in New York on Feb.
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