Rent the Runway Appoints First CMO Since 2020 as It Vies for Profitability

Fashion rental, like online resale, has struggled to prove its business case

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Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday.

Natalie McGrath, most recently vice president of marketing for buy now, pay later platform Afterpay, will oversee brand and growth marketing, creative services, public relations and customer service as chief marketing officer.

The hire comes at a turbulent yet critical moment for Rent the Runway, as it aims for profitability by the end of 2024.



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