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Oscar-winning director and actor Taika Waititi has a way of finding the heart of any given scenario, which is a major part of how he’s won over so many fans throughout his two-plus decades as a performer. For Amazon‘s 2022 holiday campaign, he’s bringing that sense of kindness and optimism to a touching story about a girl and her snow globe.
Created in partnership with agency Lucky Generals and production company Hungry Man, the 2-minute and 30-second spot—which centers on the tagline “Joy is Made”—tells the story of a father seeking to create a perfect holiday surprise.