Daniel Craig Saves His Sweetest Moves for a Belvedere Spot Directed by Taika Waititi

Rita Ora and rapper Giggs also supply an original tune for the occasion

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Throughout his extensive career, Daniel Craig has stoically (and stylishly) battled terrorist organizations, solved complicated murders and even faced off with extraterrestrial beings in Cowboys and Aliens. Suffice to say, he has become one of the enduring faces of the action genre, seemingly all too prepared for a moment of drama and intrigue.

But in his latest work—a short film for Belvedere Vodka—you won’t find any of that. Instead, you’ll witness a man light on his feet, ready to let loose.

The brand debuted a new spot starring Craig and directed by Taika Waititi.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in