Daniel Craig Pours a Heineken ... and That's the Ad

Heineken has been a partner of the James Bond franchise since 1997

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

A movie star is only really famous when they can appear in an advert alongside a product and that is the whole idea. With his final movie as James Bond finally set for release following multiple delays over the last two years, Daniel Craig does just that for Heineken, while alluding to the protracted release.

The “Worth The Wait” spot was released just weeks before No Time To Die and shows Craig pouring his beer before looking to the camera and stating “Well worth the wait”.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in