Amazon Holiday Ad Sets Emotional, Reflective Tone For The Season

Spot from Lucky Generals tells a story of hope in the face of pandemic adversity

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Thanksgiving is mere weeks way and many in the industry still don’t know what holiday season advertising could look like this year. With the spread of a global virus approaching its dismal anniversary, brands continue to read the room to meet a moment unlike any other: how to balance commerce while acknowledging that the world is a decidedly different place.

As a glimpse into how holiday advertising could look, Amazon launched a beautiful and emotional ad to kick off the season.



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