Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Thanksgiving is mere weeks way and many in the industry still don’t know what holiday season advertising could look like this year. With the spread of a global virus approaching its dismal anniversary, brands continue to read the room to meet a moment unlike any other: how to balance commerce while acknowledging that the world is a decidedly different place.
As a glimpse into how holiday advertising could look, Amazon launched a beautiful and emotional ad to kick off the season.