Amazon Holiday Ad Sets Emotional, Reflective Tone For The Season

Spot from Lucky Generals tells a story of hope in the face of pandemic adversity

French ballet dancer Taïs Vinolo stars in Amazon's 2020 holiday campaign. Amazon

Thanksgiving is mere weeks way and many in the industry still don’t know what holiday season advertising could look like this year. With the spread of a global virus approaching its dismal anniversary, brands continue to read the room to meet a moment unlike any other: how to balance commerce while acknowledging that the world is a decidedly different place.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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