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The Google partnership continues its strategy to let brands target Instacart ads off-platform, said CEO Fidji Simo. Last year, the company announced partnerships with Roku and The Trade Desk.
“Instead of you placing an ad on Google and not really being able to know who the ad is going to reach,” Simo said, “we’re able to target that product to people who haven’t purchased your product before and really improve the results if your goal is to reach new people.”