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Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned.
The Adalytics report examined a lesser-known pocket of Google inventory called the Search Partner Network. This network includes publishers that use Google’s search interfaces on their sites and are eligible for monetization via advertising. Large brands that bought Google search ads ended up running on pornographic, sanctioned and pirated websites—claims that Google said were wildly exaggerated.