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When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these search ads not only appeared across search queries like “best credit cards,” but also on more unsavory sites, according to research from ad-tech research outfit Adalytics.
These websites featured copyrighted and pornographic content, as well as sites for Iranian and Russian corporations sanctioned by the U.S. government. The findings are spurring marketers to reassess their Google Search and Performance Max (Pmax) spend.