Rob Webster
Rob Webster is global vp of strategy for CvE. He has been working in digital marketing since 2001 and has held leadership positions at both agency and ad-tech companies including MediaCom, Yahoo, Tacoda and Crimtan. Previously, he co-founded Canton, a consultancy aimed at helping brands take control of their digital marketing activity.
May the Fourth Era of Advertising Be With You
A closer look at the progress made in online advertising from the AOL era to rapid AI advancements.
What We Can Learn From the Slow Pandemic Recovery in Europe
The marketing industry in Europe has been rocked by the pandemic causing unprecedented changes in budgets.
How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing
While there is still some resistance from a handful of players, we’re moving toward a model in which all media is bought by AI-driven platforms.
The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech
A trend seen across the industry as of late.
A Look at Who Is and Isn’t Ready for the End of the Programmatic ID Era
Performance Marketing
Not even the duopoly will see the upcoming changes unscathed.