Portrait of Rob Webster

Rob Webster

Rob Webster has been working in digital marketing since 2001 and has held leadership positions at both agency and ad-tech companies including MediaCom, Yahoo, Tacoda and Crimtan. In August, he co-founded Canton, a consultancy aimed at helping brands take control of their digital marketing activity.


This is a Profile

What We Can Learn From the Slow Pandemic Recovery in Europe

Voice

The marketing industry in Europe has been rocked by the pandemic causing unprecedented changes in budgets.

This is a Profile

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

Voice

While there is still some resistance from a handful of players, we’re moving toward a model in which all media is bought by AI-driven platforms.

This is a Profile

The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech

Voice

A trend seen across the industry as of late.

This is a Profile

A Look at Who Is and Isn’t Ready for the End of the Programmatic ID Era

Digital

Not even the duopoly will see the upcoming changes unscathed.