Rob Webster

Rob Webster

Opinion Contributor
Rob Webster has been working in digital marketing since 2001 and has held leadership positions at both agency and ad-tech companies including MediaCom, Yahoo, Tacoda and Crimtan. In August, he co-founded Canton, a consultancy aimed at helping brands take control of their digital marketing activity.

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

While there is still some resistance from a handful of players, we’re moving toward a model in which all media is bought by AI-driven platforms.

The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech

A trend seen across the industry as of late.

A Look at Who Is and Isn’t Ready for the End of the Programmatic ID Era

Not even the duopoly will see the upcoming changes unscathed.