Rob Webster

Rob Webster

Opinion Contributor
Rob Webster has been working in digital marketing since 2001 and has held leadership positions at both agency and ad-tech companies including MediaCom, Yahoo, Tacoda and Crimtan. In August, he co-founded Canton, a consultancy aimed at helping brands take control of their digital marketing activity.

A Look at Who Is and Isn’t Ready for the End of the Programmatic ID Era

Not even the duopoly will see the upcoming changes unscathed.