How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

From the dot-com bubble to the end of cookies

a white arrow coming out of a pink flower
Digital marketing has a relatively short history with plenty of changes that are sure to still come. Mitch Blunt

Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.
@mediabear34 Rob Webster is the co-founder of Canton.