Family-owned Smarties Keeps the Nostalgia Brand Rolling
Keeping Grandpa's candy recipe continues pastel pellet production.
Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate
Jason Snyder has always been on the cutting edge.
Infographic: Consumers Aren’t Sure They Want Brands to Get Political
Nearly half can’t say whether they’d switch over opposing views.
Esports Brands Are Now Focusing on Maintaining Players’ Health
The unpredictable, exhausting games often lead to burnout.
Twitter and YouTube Rethink Verification, Causing Problems for Content Creators and Brands
That elusive blue checkmark can threaten partnerships.
Big Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Market
Consumers demand answers while advertisers want results.
Patent Filings for Generative AI Have Grown 500% This Year as Brands Test Its Potential
Tech companies and consumer brands alike are experimenting with GANs.
After Wrapping Big Bang, Chuck Lorre Is Still Making a Big Impact on Broadcast—and Streaming
Adweek's TV Creator of the Year is juggling 4 shows and planning his next big move
Netflix’s Cindy Holland Relies on Data and Gut Instinct to Disrupt the TV Industry
"There's definitely no formula for success," says Adweek's TV Executive of the Year.