Patent Filings for Generative AI Have Grown 500% This Year as Brands Test Its Potential

Tech companies and consumer brands alike are experimenting with GANs

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A web of nodes modeled after brain neurons is trained into an incomprehensibly complex algorithm that knows one thing and one thing only: the patterns of fade and wear accumulated by old pairs of jeans.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.