Celebrating Creativity at Media Plan Of the Year

Adweek and The Trade Desk honor 2019’s winners at placeiq

The awards. Sean T. Smith for Adweek

Media planning and buying is transforming as connected TV usage scales. Marketers are able to leverage AI-enabled planning and data-driven optimization across linear and digital video.  But, finding efficiency, cultivating creativity and measuring ROI continue to challenge even the most innovative teams. Margaret Rose Hart, The Trade Desk’s Senior Director of Client Strategy, spoke with Lisa Granatstein, Editor, SVP, Programming, Adweek on best practices of digital marketing—as the most dynamic plans and executions were recognized in Media Plan of the Year.

(L. to r.) R.J. Wicks, svp, group partner, portfolio management, Universal McCann; Danny Zhu, digital marketing manager, Mini USA; Stuart Turnbull, partner, portfolio management, UM; Natalie Alessio, senior associate, portfolio management, UM; Matthew Shukaitis, marketing manager, Mini USA; Nicole Taddonio, manager, portfolio management, UM; Brian DeAngelo, brand communications manager, Mini USA; Rah Mahtani, Mini communications, BMW of North America.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.
alexa.comeau@adweek.com Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.