Media planning and buying is transforming as connected TV usage scales. Marketers are able to leverage AI-enabled planning and data-driven optimization across linear and digital video. But, finding efficiency, cultivating creativity and measuring ROI continue to challenge even the most innovative teams. Margaret Rose Hart, The Trade Desk’s Senior Director of Client Strategy, spoke with Lisa Granatstein, Editor, SVP, Programming, Adweek on best practices of digital marketing—as the most dynamic plans and executions were recognized in Media Plan of the Year.
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