Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.
This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a massively popular TV series for the greater good (Droga5), inspire organic participation from celebrities (Initiative) and so much more. Presenting the 2019 Media Plan of the Year winners, who proved time and again that it’s not what you’ve got—it’s how you use it.