Agencies Show That When It Comes to Buying Media, It’s Not What You’ve Got—It’s How You Use It

Presenting Adweek's 2019 Media Plan of the Year winners

A collage of Adweek's Media Plan of the Year winners
This year’s Media Plan of the Year winners include ‘Bleed for the Throne,’ ‘Deadpool 2’ and ‘Mini Tweet To Test Drive,’ among others. ChefBoyRG

This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a massively popular TV series for the greater good (Droga5), inspire organic participation from celebrities (Initiative) and so much more. Presenting the 2019 Media Plan of the Year winners, who proved time and again that it’s not what you’ve got—it’s how you use it.

This story first appeared in the Oct. 7, 2019, issue of Adweek magazine. Click here to subscribe.
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