Portrait of Alexa Comeau

Alexa Comeau

Alexa is Adweek’s Director of Programming and Events, where she works on event curation while dabbling in some writing.

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Atlanta Hawks Chief Marketing Officer Talks Blazing Her Own Sports Trail

Sports Marketing News

Register now to access the Most Powerful Women in Sports livestream.

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Angel City FC Co-Founder and President Julie Uhrman Talks 2022 Launch of NWSL Expansion Team

Women in Sports

Register now to access the Most Powerful Women in Sports livestream.

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Tampa Bay Buccaneers coach Lori Locust on What it Takes to Win a Super Bowl

Women in Sports

Episode two of Most Powerful Women in Sports features Tampa Bay Buccaneers coach Lori Locust.

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Call of Duty GM Johanna Faries on Getting in the Arena

Women in Sports

Kicking off with Call of Duty's Johanna Faries, the Most Powerful Women in Sports livestream series premiered Wednesday, June 23.

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My/Mo Mochi Ice Cream CMO Talks Innovations, Influencers and ‘Instagrammable’ Moments

Challenger Brands

The frozen snack brand's CMO shares the latest product releases and how the brand is going back to its digital roots right now.

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Viola CMO on Using Downtime to Engage Cannabis Consumers in Unique Ways

Challenger Brands

Ericka Pittman, marketing chief of premium cannabis-purveyor Viola, shares how the legacy of the brand is reaching a new crop of consumers.

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Canoo’s Head of Marketing Shares How to Build a Pre-Launch Brand

Challenger Brands

From General Mills to MeUndies to Lyft, Matt Kerbel’s experience across traditional and DTC companies has provided the perfect footing for his latest endeavor—disrupting the automotive industry by redefining the [...]

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Road to Challenger Brands: Freshly’s Mayur Gupta on the Keys to Growth for Disruptors

Challenger Brands

Chief marketer shares his insights ahead of Adweek's Challenger Brands summit, March 4-5 in New York.

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Universal Standard Founders on Access for All and New Community-Focused Retail Spaces

Challenger Brands

Alexandra Waldman and Polina Veksler had no experience in retail or manufacturing before starting a clothing company from scratch, which proved to be one of their greatest assets in challenging [...]