My/Mo Mochi Ice Cream CMO Talks Innovations, Influencers and ‘Instagrammable’ Moments

From Mike’s Hard Lemonade to popchips to Gardein to KeVita, Russell Barnett has always had a penchant for turning novelty snacks into household brands. A CPG veteran and L.A. Brand Stars winner, Russell joined My/Mo Mochi Ice Cream in 2017 looking forward to the challenge of introducing a new food option to consumers and bringing mochi ice cream to the masses. Today, My/Mo Mochi defines mochi ice cream in the U.S. with over 85% ownership of the category and available across 20,000 retailers. Below, Russell shares how right now, the brand is leaning heavily on its digital roots but not slowing down on product innovations.

alexa.comeau@adweek.com Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.
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