Polina Veksler and Alexandra Waldman had no experience in retail or manufacturing before starting a clothing company from scratch, which proved to be one of their greatest assets in challenging the status quo of current fashion. Together, Waldman and Veksler created Universal Standard (US) – a clothing company built on inclusivity, providing options to an often neglected group of consumers. Here, the brand’s founders share how they’re leading this fashion movement and their latest venture into free-access, community-centric retail spaces.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.