Erik Wander

Erik Wander

Erik Wander is the story desk editor at Adweek.

A Month-by-Month Look at the Most Engaging Brand Content on Social Media in 2018

These 24 marketing moves paid off, from Burger King to Harley Davidson.

Infographic: What Businesses and Marketers Can Expect Entering an Era of Massive Disruption

What's the future of digital transformation?

Infographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doing

Buyers are turning to ecommerce, but sellers are still falling short.

Infographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaboration

Traditional CX is no longer enough to satisfy consumers.

Infographic: Has Mar Tech Paid Off for Marketers?

Nearly 70 percent of marketers are turning to mar tech to increase ROI, and half are doing so to improve efficiency.

Infographic: Design Thinking Is Improving Customer Experience and Getting Results for Brands

It’s also positively affecting creativity and the workplace.

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

Purpose matters to customers.

Infographic: What Marketers Need to Know About Changing Customer Service Expectations

Consumers are demanding multichannel options that are easier to use.

Infographic: How Brands Struggle Internally to Adapt to Digital

Will 2018 be the year CMOs demand a new operating model?

Infographic: How Much Privacy People Will Give Up for Personalized Experiences

There's a trade-off between hyper-relevance and trust.