Erik Wander

Erik Wander

Erik Wander is the story desk editor at Adweek.

Infographic: Design Thinking Is Improving Customer Experience and Getting Results for Brands

It’s also positively affecting creativity and the workplace.

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

Purpose matters to customers.

Infographic: What Marketers Need to Know About Changing Customer Service Expectations

Consumers are demanding multichannel options that are easier to use.

Infographic: How Brands Struggle Internally to Adapt to Digital

Will 2018 be the year CMOs demand a new operating model?

Infographic: How Much Privacy People Will Give Up for Personalized Experiences

There's a trade-off between hyper-relevance and trust.

Infographic: How Marketers Think AI Is Going to Affect the Industry

Eight in 10 business-to-business marketing executives believe AI is poised to "revolutionize" the marketing industry by 2020.

Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge

Here's what women ages ages 14 to 36 are buying as 'investment purchases.'

Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015

And buying on mobile devices continues to grow.

Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa

Reaching the ‘omnishopper’ takes a cross-channel marketing strategy.

Infographic: Here’s How Much Consumers Will Use Voice Technology in the Near Future

The increasing use of digital assistants gives brands new challenges and opportunities.