Infographic: Design Thinking Is Improving Customer Experience and Getting Results for Brands

It’s also positively affecting creativity and the workplace

69% of companies that practice design thinking said it makes innovation more efficient. iStock Photo

Designers are increasingly being offered seats in the boardroom, helping brands tell compelling stories and reshaping their business models. Meanwhile, more and more companies are applying formal design processes to nondesign initiatives and practices, including marketing, and CMOs are seeking out creative professionals for collaboration.

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.
@ejwander Erik Wander is Adweek's features editor.