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Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric.
“Burger King enlightened fans with the importance of net neutrality, Stella Artois partnered with Water.org to bring clean water to developing countries, and UPS helped spread a movement that calls attention to the value of inclusion at schools,” said Unmetric CEO and co-founder Lux Narayan. “Brands took more creative approaches, such as with Lego’s ‘Build for Real’ campaign and Harley Davidson’s ‘Start ’em Young’ campaign.”