A Month-by-Month Look at the Most Engaging Brand Content on Social Media in 2018

24 marketing moves that paid off, from Burger King to Harley Davidson

Jennifer Lawrence's Dior spot is approaching 64 million views on YouTube. Dior

Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric.

@ejwander erik.wander@adweek.com Erik Wander is Adweek's features editor.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.