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B-to-b buyers are increasingly using digital channels and want relevant, personalized web experiences. But those experiences are falling short for many buyers, as b-to-b sellers, while not yet as digitally sophisticated as they could be, invest in building out such capabilities.
Digital transformation is key for b-to-b companies, with 94 percent of global b-to-b executives acknowledging that b-to-b ecommerce is critical and 84 percent saying accelerating it is a priority, according to research from Accenture Interactive.
“Digital
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