Infographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doing

Buyers are turning to ecommerce, but sellers are still falling short

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B-to-b buyers are increasingly using digital channels and want relevant, personalized web experiences. But those experiences are falling short for many buyers, as b-to-b sellers, while not yet as digitally sophisticated as they could be, invest in building out such capabilities.

Digital transformation is key for b-to-b companies, with 94 percent of global b-to-b executives acknowledging that b-to-b ecommerce is critical and 84 percent saying accelerating it is a priority, according to research from Accenture Interactive.




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This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.