Sammy Nickalls

Sammy Nickalls

Sammy Nickalls is a freelance writer and the former departments editor at Adweek. Previously, she was night editor at Esquire. She's also the creator of #TalkingAboutIt.

Consumers Worldwide Are Eating More Snacks Than Meals

Mondelēz International releases first State of Snacking survey.

Infographic: How Brands Can Make Fans of Music Festivalgoers

Data shows there are opportunities for brands to target millennials and Gen Zers attending music festivals.

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

They should be collecting photos of their products on real customers, too.

Meet Adobe’s 10 UX Designers to Watch in 2019

The software company highlights talent around the globe with its inaugural list of rising stars in user experience design.

Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

New data from Lab42 shows a renting trend in the sharing economy.

Infographic: Retail Spending Over Time by Vertical and Region

A new report provides insights for marketers looking to capitalize where they can.

Infographic: What Brick-and-Mortar Shoppers Care About Most

Brands need to know about the consumers in their stores.

Infographic: How Brand Mascot Recognition Has Changed Over Time

Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers.

Infographic: Over Half of Consumers Would Pay More for Sustainable Products

New data shows brands need to focus on eco-friendliness.

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

Here's how they decide what to buy.