Sammy Nickalls

Sammy Nickalls

Sammy Nickalls is departments editor at Adweek. Previously, she was night editor at Esquire. She's also the creator of #TalkingAboutIt.

Infographic: How Brands Can Target Millennial Women During the Holidays

They get their holiday gifting inspiration from friends, family and online shopping.

Adweek’s Third Elevate Installment Shed Light on Blockchain’s Effect on Advertisers and Publishers

With premier sponsor Adbank and partner sponsor Lucidity, the event was hosted by BCG.

Infographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing

78% of fashion companies are implementing the tactic, compared to 65% in 2016.

Infographic: How Agencies Use Color in Their Logos

Blue is an incredibly popular choice, but why?

Missed Brandweek? Check Out the Photos From the 3-Day Event

Featuring Kevin Hart, Ms. Lauryn Hill and more.

Dunkin’ Drops the ‘Donuts’ as the Latest Brand to Shorten Its Name

The brand's new 'first-name basis' identity will take hold in January 2019.

Infographic: In a Screen-Filled World, Word of Mouth Is Still Key

But personal experience reigns king.

Infographic: How to Cater Your Marketing Messages to Your Consumers

The majority across all age groups vastly prefer email over any other medium.

A Look Inside Adweek’s Annual Women in Media and Sports Summit, Featuring the Industry’s Best and Brightest

From engaging discussions to cocktail networking, the event was chock-full of insight from influential luminaries.

Infographic: How Women Want Tech to Shape the Shopping Experience

62% believe same-day shipping will become the norm.