Portrait of Sammy Nickalls

Sammy Nickalls

Sammy Nickalls is a freelance writer and the former departments editor at Adweek. Previously, she was night editor at Esquire. She's also the creator of #TalkingAboutIt.

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Recent Data Shows the Top Mother’s Day Gift Is One Borne Out of Pandemic Lifestyles

Data & Insights

New data from Suzy breaks down consumer plans for Sunday's holiday.

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What the Job Market Looks Like for 2021 Grads

2021 Outlook

New Suzy data bears good news for entry-level employees.

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The Top Products Sold on Amazon Prime in Q1

Amazon

New Profitero data spans categories including beauty, clothing, home and more.

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Are We Seeing a Slowdown in Health and Fitness Products?

Data & Insights

New Profitero data shows where some areas have tapered off.

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We’ve Been Spending Way More on Our Pets During the Pandemic

Data & Insights

According to new data from ecommerce analytics platform Profitero, consumers have been shelling out considerably more on their pets.

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These 4 Visual Trends Will Dominate 2020, According to Adobe Stock

Creativity

From inclusion and community to radical self expression, these are some of the trends Adobe Stock predicts will dominate 2020.

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Burger King’s Surprisingly Political Ad in the U.K. Takes Aim at Brexit

AdFreak

Placed on the side of a red London bus by global creative agency BBH, the ad is simple, but quite direct indeed: "Another Whopper on the side of a bus. [...]

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Consumers Worldwide Are Eating More Snacks Than Meals

Commerce

Mondelēz International releases first State of Snacking survey.

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Infographic: How Brands Can Make Fans of Music Festivalgoers

Brandweek

Data shows there are opportunities for brands to target millennials and Gen Zers attending music festivals.