Portrait of Sammy Nickalls

Sammy Nickalls

Sammy Nickalls is a freelance writer and the former departments editor at Adweek. Previously, she was night editor at Esquire. She's also the creator of #TalkingAboutIt.


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These 4 Visual Trends Will Dominate 2020, According to Adobe Stock

Creativity

From inclusion and community to radical self expression, these are some of the trends Adobe Stock predicts will dominate 2020.

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Burger King’s Surprisingly Political Ad in the U.K. Takes Aim at Brexit

AdFreak

Placed on the side of a red London bus by global creative agency BBH, the ad is simple, but quite direct indeed: "Another Whopper on the side of a bus. [...]

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Consumers Worldwide Are Eating More Snacks Than Meals

Retail

Mondelēz International releases first State of Snacking survey.

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Infographic: How Brands Can Make Fans of Music Festivalgoers

Brandweek

Data shows there are opportunities for brands to target millennials and Gen Zers attending music festivals.

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Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

Data Points

They should be collecting photos of their products on real customers, too.

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Meet Adobe’s 10 UX Designers to Watch in 2019

Leadership & Talent

The software company highlights talent around the globe with its inaugural list of rising stars in user experience design.

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Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

Data Points

New data from Lab42 shows a renting trend in the sharing economy.

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Infographic: Retail Spending Over Time by Vertical and Region

Data Points

A new report provides insights for marketers looking to capitalize where they can.

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Infographic: What Brick-and-Mortar Shoppers Care About Most

Data Points

Brands need to know about the consumers in their stores.

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Infographic: How Brand Mascot Recognition Has Changed Over Time

Data Points

Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers.

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Infographic: Over Half of Consumers Would Pay More for Sustainable Products

Data Points

New data shows brands need to focus on eco-friendliness.

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Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings

Data Points

Over half of consumers believe purchasing via voice will be widely offered within the next year.

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Infographic: How Consumers Want Brands to Communicate With Them

Data Points

There's a fine line between catering to their preferences and freaking them out.