Sammy Nickalls

Sammy Nickalls

Sammy Nickalls is departments editor at Adweek. Previously, she was night editor at Esquire. She's also the creator of #TalkingAboutIt.

Infographic: Over Half of Consumers Would Pay More for Sustainable Products

New data shows brands need to focus on eco-friendliness.

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

Here's how they decide what to buy.

Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings

Over half of consumers believe purchasing via voice will be widely offered within the next year.

Infographic: How Consumers Want Brands to Communicate With Them

There's a fine line between catering to their preferences and freaking them out.

On the Adweek Podcast: How to Launch Your Career the Right Way

Adweek writers and editors share lessons from the 2019 Adweek Grad Guide, including tips on landing your first job and making the most of mentoring opportunities.

Infographic: Over Half of Consumers Start Their Online Shopping on Amazon

Compared to 21.8% on Google and 17.2% on a brand's website.

Infographic: Friends Influence Purchasing Decisions for 81% of Canadian Gen Zers

That's followed by family (73%) and online reviews (62%).

Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field

'Only go into advertising if you love communication.'

Adweek’s 2019 Grad Guide to Marketing, Media and More

From nailing interviews to making a professional website.

Infographic: What People Want From Direct-to-Consumer Brands

And the most effective DTC advertising that compelled them to make a purchase.