Recent Data Shows the Top Mother's Day Gift Is One Borne Out of Pandemic Lifestyles

Market researcher Suzy breaks down consumer plans


It’s the beginning of May, and we all know what that means: It’s time to start thinking about mom. Consumers all over the country are shopping for the moms in their lives in anticipation for Sunday’s holiday. But what are they getting?

Luckily for marketers and gift-seeking consumers alike, new data from real-time market research platform Suzy breaks down the top Mother’s Day gifts in 2021.

The top strategy? Letting Mom choose for herself by giving her a gift card.

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