Infographic: Consumers Aren’t Sure They Want Brands to Get Political

Nearly half can’t say whether they’d switch over opposing views

Research shows an ambivalence towards brands leaning into politics.
Research shows an ambivalence toward brands leaning into politics. Carlos Monteiro

With the divisive nature of politics today and what promises to be a bitterly contentious presidential election just around the corner, the pressure on brands to decide whether to weigh in on the issues that matter to consumers will only intensify.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.
@ejwander Erik Wander is Adweek's features editor.