Ad Tech

Big Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Market

Consumers demand answers while advertisers want results

A microchip in the shape of a key
There has been a shift in public communications over privacy and third-party access to data.Victor Habbick Visions
By Ronan Shields

October 21, 2019

Big tech is slowly pivoting to privacy, whether it wants to or not.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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