Big Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Market

Consumers demand answers while advertisers want results

Big tech is slowly pivoting to privacy, whether it wants to or not.

Ever since the data manipulation scandals that embroiled the 2016 U.S. presidential election came to light, Silicon Valley’s use of personally identifiable information and its role in the success of household names such as Facebook and Google have become apparent.

This has colored public perception, and over the last 18 months, CEOs of these giants have been hauled in front of Congress for public inquisition over how well they protect their audience’s personal data.



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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.