Portrait of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor focusing on ad tech, ad buying, tech M&A and the digital economy. Before joining Adweek in 2018, Ronan was digital editor for The Drum and, before that, executive editor of ExchangeWire. Ronan holds a BA in Journalism from University of the Arts London.

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Adobe and Yahoo Strike Identity Pact

Ad Tech

Adobe and Yahoo have announced an integration meaning the latter's first-party data can be used to tailor marketing interventions on the Adobe Experience Platform.

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IDG Buys Mar-tech Firm KickFire

Mar Tech

IDG, the publisher of tech titles like PCWorld and Tech Advisory, has purchased mar-tech outfit KickFire.

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Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups

Briefly

Deals with IRI, mParticle and NCSolutions further its bid to scale post-cookie targeting tool.

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ZeoTap Lands $11 Million in Additional Series C Funding

Ad Tech

ZeoTap has landed $11 million in funding led by Liberty Global Ventures building on its earlier C-round investments.

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Uber Is Doubling Down on Its Ads Business With Its Latest Executive Hire

Ad Tech

Uber has appointed Dr. Mark Grether as general manager of its advertising business.

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Mediaocean’s M&A Merry-Go-Round Takes Another Twist

Mergers & Acquisitions

Private equity pairing CVC and TA's purchase demonstrates ad tech's next phase.

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The Trade Desk Reports Q2 Revenues of $280 Million

Earnings Reports

The Trade Desk posted Q2 revenues of approximately $280 million, an increase of more than 100% year over year.

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Xandr Debuts Monetize TV

Briefly

Launch of the sell-side tool marks early efforts to forge a future apart from WarnerMedia.

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Teads Delays Its IPO Plans

Ad Tech

The ad-tech outfit had eyed a $5 billion valuation as a public company.

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Alphabet Revenue Soared 62% to Hit $61.9 Billion in Q2

Advertising

Alphabet today posted revenues of almost $62 billion for the second quarter of 2021, a performance that reflects advertisers' continued investment in digital.