Portrait of Ronan Shields

Ronan Shields

Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

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AdColony Sells to Digital Turbine in an Estimated $400 Million Deal

Ad Tech

Yet another M&A deal brokered by Luma Partners as ad tech simmers over.

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Catalina Sues Quotient in a Clash of the Coupons

Customer Acquisition

The filing also alleges the defendant lured clients away from Catalina with “misleading communications” to CPG brands which claimed they “would need to transition to Quotient” in order to continue [...]

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Mobile App Economy Witnesses Further Consolidation as IronSource Buys Luna Labs

Ad Tech

Another move ahead of Apple's privacy changes requiring third party access through IDFA.

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The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million

Ad Tech

Total spend on the platform was $4.2 billion in 2020.

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Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate

Ad Tech

Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.

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Criteo Heralds ‘Transformation,’ But Primes Itself for the Privacy Pinch

Ad Tech

Apple and Google headwinds prompt warning of $16 million revenue hit.

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LiveRamp Marks Latest Earnings Release With Purchase of DataFleets

Ad Tech

The final quarter of 2020 ends on revenues of $120 million.

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AppLovin Buys Measurement Provider Adjust as Apple’s Privacy Lockdown Looms

Ad Tech

The billion-dollar deal comes as iOS 14 updates are about to complicate mobile measurement.

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Pandemic Is Accelerating Google’s Rivalry With Amazon and Traditional TV

Ad Tech

Retail and YouTube advertisers buoyed the search engine's 2020 recovery as revenues near $57 billion.

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This Year’s Data Privacy Day Comes at a Volatile Point in the Big Data Discussion

Ad Tech

On Jan. 28, we all celebrate responsible practices, such as clearing your browser cache and password protection.