Ronan Shields

Programmatic Reporter

Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

Privacy Changes Are Making Mobile Advertising More Complicated

The industry is rife with the expectation that Apple and Google will revoke access to mobile device IDs.

The elaborate bot scheme is deliberately crafted to circumvent Ads.txt safeguards.

Investment in advanced television start-up adds to its existing interests in the media game such as FlyWheel and MediaLink.

The trade org's attempt to harmonize publishing and ad tech is met with willingness—and some dissent.

Plus, veteran CMO Lisa Licht joins the company's board.

The IAB Tech Lab’s plan to overcome the cookie decline includes PSAs to explain the value exchange of content for data.

Project Rearc seeks to balance the industry, with discussions underway to rebuild the cookie.

Following Google's announcement that Chrome will no longer support third-party cookies, the ad-tech industry is preparing for the change.

The publisher plans to launch new ad tools based on first-party data in mid-2020.

“We see industry change as a euphemism for LiveRamp opportunity,” says CEO Scott Howe.