Ronan Shields

Ronan Shields

Ronan Shields is a reporter for Adweek, focusing on ad-tech.

ID5 Integrates With Prebid as Ad Tech’s Identity Wars Persist

The move is designed to bring scale to its independent identifier.

Why the IAB Is Creating a ‘Nutritional Label for Data’

The new standard aims to significantly improve segment quality.

The Trade Desk Ruffles Feathers With Controversial Unified ID Solution Rollout

Ad tech’s biggest independent player proposes ‘cutting off' lower-tier DSPs.

How Media Buyers Are Downsizing Their Number of Ad-Tech Partners

Concerns over opaque practices prompt them to probe auction mechanics and reduce SSP relationships.

LiveRamp’s $150 Million Data Plus Math Deal Shows the Changing Demands of Television Ads

The addition will enable 'next-gen TV currency,' helping marketers correlate their ad spend to sales.

Trade Bodies Prep Ad Tech for a Tougher Regulatory Climate 

The MMA and NAI want to draw a line in the sand on using consumer location data.

Altice Appears Primed to Offload Teads

There have been plenty of mergers and acquisitions rumors coming out of Cannes.

NYIAX and Iponweb Bring Upfront Trading to Display Advertising in New Partnership

Duo wants to help streamline media buys in one platform.

Salesforce Plays Its Latest Hand in Ongoing CDP Rivalry

The CRM-leader unveiled newest iteration following Adobe’s guerrilla announcement.

Ad Tech Spends Big to Hire Yachts at Cannes Lions, but It’s Still a Bargain

It turns out you can make a splash without going overboard.