Ronan Shields

Ronan Shields

Programmatic Reporter
Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

TripleLift Confirms Staff, Salary Cuts Amid Wave of Industry Austerity

The much-lauded ad-tech company has cut 7% of staff and closed some European offices.
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Adara Halts Media Buying for Travel Clients as the Sector Slashes Spend

Lockdowns amid the coronavirus pandemic have accelerated the ad-tech outfit’s pivot.
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Ad-Tech Firms Seek Financial Relief (and to Save the Cookie)

The coronavirus' impact on Q2 ad spend compounds existing stressors.
one hand handing over a bag of money to another

Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts

Platform invokes force majeure as GumGum proposes extended payment terms.

Apple’s Cookie-Blocking Update Causes Publishers More Pain

The iPhone maker initiates tracking restrictions in the market’s second-most popular web browser, Safari.
a man wedged between two dollar bills

SSPs Tighten Their Belts Ahead of Feared Economic Contraction

Coronavirus crisis is inducing a mood of caution among ad-tech players.
Illustration of people rearranging boxes

Media Agencies Are Rethinking Their Supply Chain to Combat In-Housing  

GroupM Premium Supply is poised for North American launch while Omnicom Media Group is incubating its own marketplace.
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Can the Coronavirus Crisis Prompt a Correction in Brand Safety Tactics?

Publishers urge more ingenuity over keyword blacklisting as the pandemic impacts revenue.
Google logos

Will Google’s Empire Crack Under Regulatory Pressure?

Experts expect Google to give its tech stack a shake-up to ward off a breakup.

Kirk McDonald Named Interim Boss of AT&T’s Xandr

Kirk McDonald has been installed as interim chief of Xandr following yesterday's unexpected exit of CEO Brian Lesser.