Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million
Telenor offloads cross-device unit after 2016 purchase.
Nielsen Unveils New ID System to Bolster Cross-Platform Measurement
TV advertising stalwart prepares data offering independent of cookies and mobile IDs.
How the Ad Industry Is Lobbying the Corridors of Power
The prospect of an incoming Democratic presidential administration alongside the new-look composition of both Congressional chambers has leaders in the marketing industry pondering what the next four years will hold [...]
What’s Next for the Antitrust Case Against Google?
The site's search apparatus is already in the DOJ's crosshairs, but some believe the probe could delve deeper.
CTV and ‘Addressability’ Buoy Ad-Tech Revenues, Indicating Companies’ Future Focus
LiveRamp and Magnite's latest earnings results show growth amid the pandemic.
The Markets Welcome US Voters’ Split Election Decision
Experts predict a climate of light-touch regulation, paving the way for consolidation.
California Prop 24 Passes: What Marketers Need to Know
Digital media should expect a tighter definition of what 'personal information' is and who has access to it.
European Ad Groups Say Thanks, but ‘We Don’t Need Apple to Police the Internet’
How EU trade bodies are working to take a bite out of Apple's mobile media dominance.
Alphabet’s Q3 Revenues Top $46 Billion as It Faces Mounting Regulatory Headwinds
Google posts 14% revenue increase in first earnings call since the DOJ filed its antitrust probe.
Ad-Tech Firms Are Paying Their Bills, but Concerns Linger
The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.
Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend
Q3 revenues dip to $470 million but tie-up with The Trade Desk tops ongoing recovery plan.
The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions
Unified ID 2.0 will be made available to publishers through the SaaS company's Authenticated Identity Infrastructure.
Inside Google’s Targeting Plans for a Post-Cookie World
Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system.