Ronan Shields

Ronan Shields

Ronan Shields is a reporter for Adweek, focusing on ad-tech.

Why Do Advertisers Keep Spending More and More With the Walled Gardens?

For one, name recognition is a factor.

How Criteo Is Trying to Navigate GDPR

Criteo reports the General Data Protection Regulations impacted its bottom line by $5 million.

Business Insider Will Integrate Taboola Feed to Give Readers a Social-Style Content Experience

The 2 companies inked a 2-year partnership.

How Kellogg’s Is Taking a Commerce-Driven Approach to Marketing

The CPG giant's CTV Super Bowl ad scored a 6.4% engagement rate.

FreeWheel Will Use Nielsen’s DMP Integration for Improved OTT Measurement

Comcast-owned ad-tech outfit will target advanced audience segments on connected devices.

LiveRamp Adds Connected TV Integration, Posts 35% Rise in Revenue

Measurement outfit with one of the industry’s largest identity graphs adds connected TV to its offering

AT&T Brings Its Programmatic Spend Under One Roof

One of the largest advertisers in the U.S. is consolidating on the open exchange through Xandr’s DSP.

Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

DoubleVerify unveils bot network that bypasses IAB protocol to protect against domain spoofing.

AT&T Bolster’s Xandr Media With Appointment of Ad Vet Jay Askinasi

The company is aiming to unify ad sales across channels.

Meet the Agency That’s Hiding Cadbury Eggs in Other Brands’ Ads

Elvis is responsible for the nationwide Easter egg hunt making waves on both sides of the Atlantic.