Ronan Shields

Ronan Shields

Ronan Shields is a reporter for Adweek, focusing on ad-tech.

DoubleVerify Buys Ad-Juster to Launch Sell-Side Offering

The purchase comes amid a flurry of ad tech M&A activity geared toward creating digital transformation outfits.

‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

The companies set aside earlier differences on how best to target users across devices.

HappensInAdOps Community Optimizes by Leaning On Each Other

Ryan McConaghy is a leader of unsung revenue heroes in online media.

How Can Viant Differentiate in a Commoditized Ad-Tech Market?

Meredith offloads its 60% stake in the ad-tech outfit that owns MySpace back to its original owners. What will they do with it?

Can Anyone Topple Google in the Ads Game?

Given Facebook's rise, Amazon’s emergence and the coming wave of data and privacy regulation, many are asking how long Google can stay on top.

Megan Clarken Steps in as CEO of Criteo Amid ‘Flat’ Revenue Outlook

The former Nielsen COO is preparing to take the reins for a "transformative journey."

Everything Marketers Need to Know About the California Consumer Privacy Act

There's still confusion among consumers, agencies, brands, platforms and publishers over CCPA, which goes into effect on Jan. 1.

S4 Capital’s MightyHive Continues to Hoard Ad Tech With Latest ‘Merger’

Martin Sorrell-owned outfit will rebrand ConversionWorks and Datalicious Korea.

Roku to Acquire Dataxu for $150 Million

Online streaming service’s DSP purchase is the third ad-tech M&A deal in a week.

Big Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Market

Consumers demand answers while advertisers want results.