Ronan Shields@ronan_shieldsronan.shields@adweek.comRonan Shields is a reporter for Adweek, focusing on ad-tech. Why Do Advertisers Keep Spending More and More With the Walled Gardens? For one, name recognition is a factor. How Criteo Is Trying to Navigate GDPR Criteo reports the General Data Protection Regulations impacted its bottom line by $5 million. Business Insider Will Integrate Taboola Feed to Give Readers a Social-Style Content Experience The 2 companies inked a 2-year partnership. The Big Game How Kellogg’s Is Taking a Commerce-Driven Approach to Marketing The CPG giant's CTV Super Bowl ad scored a 6.4% engagement rate. FreeWheel Will Use Nielsen’s DMP Integration for Improved OTT Measurement Comcast-owned ad-tech outfit will target advanced audience segments on connected devices. LiveRamp Adds Connected TV Integration, Posts 35% Rise in Revenue Measurement outfit with one of the industry’s largest identity graphs adds connected TV to its offering Programmatic AT&T Brings Its Programmatic Spend Under One Roof One of the largest advertisers in the U.S. is consolidating on the open exchange through Xandr’s DSP. Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud DoubleVerify unveils bot network that bypasses IAB protocol to protect against domain spoofing. AT&T Bolster’s Xandr Media With Appointment of Ad Vet Jay Askinasi The company is aiming to unify ad sales across channels. Leadership & Talent Meet the Agency That’s Hiding Cadbury Eggs in Other Brands’ Ads Elvis is responsible for the nationwide Easter egg hunt making waves on both sides of the Atlantic.123…11Next »