AdColony Sells to Digital Turbine in an Estimated $400 Million Deal
Yet another M&A deal brokered by Luma Partners as ad tech simmers over.
Mobile App Economy Witnesses Further Consolidation as IronSource Buys Luna Labs
Another move ahead of Apple's privacy changes requiring third party access through IDFA.
The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million
Total spend on the platform was $4.2 billion in 2020.
Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate
Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.
Criteo Heralds ‘Transformation,’ But Primes Itself for the Privacy Pinch
Apple and Google headwinds prompt warning of $16 million revenue hit.
LiveRamp Marks Latest Earnings Release With Purchase of DataFleets
The final quarter of 2020 ends on revenues of $120 million.
AppLovin Buys Measurement Provider Adjust as Apple’s Privacy Lockdown Looms
The billion-dollar deal comes as iOS 14 updates are about to complicate mobile measurement.
Pandemic Is Accelerating Google’s Rivalry With Amazon and Traditional TV
Retail and YouTube advertisers buoyed the search engine's 2020 recovery as revenues near $57 billion.
This Year’s Data Privacy Day Comes at a Volatile Point in the Big Data Discussion
On Jan. 28, we all celebrate responsible practices, such as clearing your browser cache and password protection.