Ronan Shields
Ronan Shields is Adweek's programmatic editor focusing on ad tech, ad buying, tech M&A and the digital economy. Before joining Adweek in 2018, Ronan was digital editor for The Drum and, before that, executive editor of ExchangeWire. Ronan holds a BA in Journalism from University of the Arts London.
Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated
'Advertiser testing' to subsequently occur later in the year as the 2022 deadline looms.
Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’
The aim is to streamline the manual processes of campaign management.
Google Shelves Fledge Trials Until Late 2021
Sources doubt truly scaled Privacy Sandbox experiments will take place this year.
Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it
In his current role, O'Kelley aims to apply programmatic principles to the logistics industry.
Google’s Cookie Alternative FLoC Is Now Open to Third-Party Testing
The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout.
TripleLift to Sell Majority Stake to Vista Equity Partners for $1.4 Billion
TripleLift is the latest company in the ad-tech space to announce a liquidity moment with a “majority investment” from Vista Equity Partners understood to be $1.4 billion. The two [...]
Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle
The online giant will delay FLoC experiments in Europe over privacy requirements.
Adweek Audience Poll Reveals Polarized Opinions on Google and the Future of Ad Tech
Commenting on the survey data, Lulu Phongmany, an ad-tech consultant who works with publishers such as Digital Trends, said Google's policies are likely the result of it trying to balance [...]
DoubleVerify Files IPO Documents
Ad tech is back in vogue on the public markets after several listings in recent months.
Christie’s Isn’t Just Adopting NFTs as Part of Its Digital Transformation
The auction house uses Quantcast Platform to find high-net-worth clients.