Ronan Shields
Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
Ad Tech Is Primed for Its Own Roaring ’20s
Programmatic
Battles between Big Tech players and government oversight will shape the industry for the next decade.
The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter
Independent ad tech and publishers rally behind The Trade Desk-led initiative.
Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe
U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.
Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021
Even with a Covid-19 vaccine rollout, advertisers are hesitant to travel to the French Riviera in June.
Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult
Brand Marketing
Some pause ad spend, questioning when to return.
Amazon Marketing Cloud Enters Advanced Beta Testing
Programmatic
New rollout geared toward household brands steps up the competition with rival advertising giants.
How Ad Tech’s Identity Was Rattled in 2020
2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond [...]
Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers
What advertisers need to look out for in 2021.
Ad-Tech Industry Is ‘Paralyzed’ by Vague Proposals From Google
Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020.
AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising
Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed.