Ronan Shields

Ronan Shields

Programmatic Reporter
Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

As News Coverage on Covid-19 Continues, Advertisers Ease Up on Keyword Blocking

Media buyers pulled ads against Covid-19 content in droves in Q1, but things are starting to change.

Criteo Doubles Down on Retail Media With the Launch of a New Self-Service Ad Platform

Criteo eyes Amazon's share of retail media spend with the launch of its latest self-service ad product.

US Antitrust Regulators Are Poised for Google Crackdown

After consulting ad-tech experts for months, action may come as soon as this summer.

Google Chrome Will Throttle ‘Resource-Heavy Ads’

The new Better Ads Standards update underscores Google's dominance in online advertising.

Ad Tech Braces for More Investigations Into the Programmatic Supply Chain

Trade groups and publishers are setting out to map programmatic advertising's "unknown delta."

The Trade Desk Sees Revenue Jump but Withdraws 2020 Guidance Due to Uncertainty

The Trade Desk had forecast gross spend on the platform of $4.24 billion for the year.

Why Do Publishers Only Get Half of Online Ad Spend?

An advertising trade body report asks questions around transparency in the programmatic supply chain.

Martin Sorrell on Leadership During Covid-19 and the New Normal

The ad industry veteran and S4 Capital executive chairman is bullish on a V-shaped recovery.

Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic

Will ad tech undergo an identity crisis as it evolves toward a cookieless future?

Verizon Media Expands DSP to Include Omnichannel Inventory

More inventory types and services are added so buyers can do more with less.