Portrait of Ronan Shields

Ronan Shields

Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.


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Verizon Media Debuts ConnectID

Ad Tech & Mar Tech

The online targeting tool will substitute third-party cookies and leverage direct-to-consumer relationships.

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Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million

Ad Tech & Mar Tech

Telenor offloads cross-device unit after 2016 purchase.

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Nielsen Unveils New ID System to Bolster Cross-Platform Measurement

Ad Tech & Mar Tech

TV advertising stalwart prepares data offering independent of cookies and mobile IDs.

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PubMatic Files for IPO on Nasdaq

Ad Tech & Mar Tech

By filing its IPO, PubMatic joins the ranks of The Trade Desk, Magnite, Criteo and LiveRamp to become one of the handful of ad-tech companies traded in the public markets.

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How the Ad Industry Is Lobbying the Corridors of Power

Politics

The prospect of an incoming Democratic presidential administration alongside the new-look composition of both Congressional chambers has leaders in the marketing industry pondering what the next four years will hold [...]

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What’s Next for the Antitrust Case Against Google?

Ad Tech & Mar Tech

The site's search apparatus is already in the DOJ's crosshairs, but some believe the probe could delve deeper.

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CTV and ‘Addressability’ Buoy Ad-Tech Revenues, Indicating Companies’ Future Focus

Ad Tech & Mar Tech

LiveRamp and Magnite's latest earnings results show growth amid the pandemic.

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The Markets Welcome US Voters’ Split Election Decision

Ad Tech & Mar Tech

Experts predict a climate of light-touch regulation, paving the way for consolidation.

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California Prop 24 Passes: What Marketers Need to Know

Data Privacy

Digital media should expect a tighter definition of what 'personal information' is and who has access to it.

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European Ad Groups Say Thanks, but ‘We Don’t Need Apple to Police the Internet’

Ad Tech & Mar Tech

How EU trade bodies are working to take a bite out of Apple's mobile media dominance.

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Alphabet’s Q3 Revenues Top $46 Billion as It Faces Mounting Regulatory Headwinds

Digital Transformation

Google posts 14% revenue increase in first earnings call since the DOJ filed its antitrust probe.

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Ad-Tech Firms Are Paying Their Bills, but Concerns Linger

Digital Transformation

The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.

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Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend

Programmatic

Q3 revenues dip to $470 million but tie-up with The Trade Desk tops ongoing recovery plan.

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The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions

Mediaweek

Unified ID 2.0 will be made available to publishers through the SaaS company's Authenticated Identity Infrastructure.

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Inside Google’s Targeting Plans for a Post-Cookie World

Digital Transformation

Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system.