Portrait of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor focusing on ad tech, ad buying, tech M&A and the digital economy. Before joining Adweek in 2018, Ronan was digital editor for The Drum and, before that, executive editor of ExchangeWire. Ronan holds a BA in Journalism from University of the Arts London.

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Google Ads Rolls Out Performance Max Globally

Ad Tech

Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.

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How Molson Coors Is Future-Proofing Its TV Advertising Strategy

The Future of Identity

Molson Coors is working with Innovid and LiveRamp to improve the performance of its CTV ads.

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Alphabet Posts Q3 Revenues of $65.1 Billion

Earnings Reports

Google's parent company Alphabet today posted revenues of $65.1 billion for 3Q 2021.

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Amazon Advertising Unveils 8 New Tools and Features

Ad Tech

Plus, reaction from programmatic insiders.

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AMC Networks Strikes Partnerships With Magnite and The Trade Desk

Ad Tech

AMC Networks is working with Magnite and The Trade Desk to offer programmatic advertising on linear TV.

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Omnicom Media Group Calls for Better CTV Standards

Connected TV

The agency calls for a renewed approach from supply-chain providers.

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Google Ads Bans Climate Misinformation

Ad Tech

Google has updated its advertising policy to prohibit misinformation over climate change.

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Twitter to Sell MoPub to AppLovin

Ad Tech

AppLovin will pay $1.05 billion to purchase MoPub from Twitter.

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NBC Sports and Taboola Ink Content Pact

Briefly

NBC Sports and Taboola have inked a deal to generate mid-page video recommendations.

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IPG Debuts Kii, a New Interoperable Ad Targeting Tool

The Future of Identity

IPG's Kinesso unveils Kii to help clients bridge the 'identity gaps' of a privacy-first world.