Ronan Shields

Programmatic Reporter

Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

As News Coverage on Covid-19 Continues, Advertisers Ease Up on Keyword Blocking

Media buyers pulled ads against Covid-19 content in droves in Q1, but things are starting to change.

Criteo eyes Amazon's share of retail media spend with the launch of its latest self-service ad product.

After consulting ad-tech experts for months, action may come as soon as this summer.

The new Better Ads Standards update underscores Google's dominance in online advertising.

Trade groups and publishers are setting out to map programmatic advertising's "unknown delta."

The Trade Desk had forecast gross spend on the platform of $4.24 billion for the year.

An advertising trade body report asks questions around transparency in the programmatic supply chain.

The ad industry veteran and S4 Capital executive chairman is bullish on a V-shaped recovery.

Will ad tech undergo an identity crisis as it evolves toward a cookieless future?

More inventory types and services are added so buyers can do more with less.