Portrait of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor focusing on ad tech, ad buying, tech M&A and the digital economy. Before joining Adweek in 2018, Ronan was digital editor for The Drum and, before that, executive editor of ExchangeWire. Ronan holds a BA in Journalism from University of the Arts London.

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Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

Ad Tech

'Advertiser testing' to subsequently occur later in the year as the 2022 deadline looms.

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Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

Ad Tech

The aim is to streamline the manual processes of campaign management.

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Google Shelves Fledge Trials Until Late 2021

Mediaweek

Sources doubt truly scaled Privacy Sandbox experiments will take place this year.

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Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it

Ad Tech

In his current role, O'Kelley aims to apply programmatic principles to the logistics industry.

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Google’s Cookie Alternative FLoC Is Now Open to Third-Party Testing

Ad Tech

The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout.

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TripleLift to Sell Majority Stake to Vista Equity Partners for $1.4 Billion

Mergers & Acquisitions

TripleLift is the latest company in the ad-tech space to announce a liquidity moment with a “majority investment” from Vista Equity Partners understood to be $1.4 billion.   The two [...]

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Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle

Ad Tech

The online giant will delay FLoC experiments in Europe over privacy requirements.

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Adweek Audience Poll Reveals Polarized Opinions on Google and the Future of Ad Tech

Ad Tech

Commenting on the survey data, Lulu Phongmany, an ad-tech consultant who works with publishers such as Digital Trends, said Google's policies are likely the result of it trying to balance [...]

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DoubleVerify Files IPO Documents

Ad Tech

Ad tech is back in vogue on the public markets after several listings in recent months.

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Christie’s Isn’t Just Adopting NFTs as Part of Its Digital Transformation

Ad Tech

The auction house uses Quantcast Platform to find high-net-worth clients.