Ronan Shields is Adweek's programmatic editor focusing on ad tech, ad buying, tech M&A and the digital economy. Before joining Adweek in 2018, Ronan was digital editor for The Drum and, before that, executive editor of ExchangeWire. Ronan holds a BA in Journalism from University of the Arts London.
Google Ads Rolls Out Performance Max Globally
Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.
READ FULL STORY >
How Molson Coors Is Future-Proofing Its TV Advertising Strategy
Molson Coors is working with Innovid and LiveRamp to improve the performance of its CTV ads.
READ FULL STORY >
Alphabet Posts Q3 Revenues of $65.1 Billion
Google's parent company Alphabet today posted revenues of $65.1 billion for 3Q 2021.
READ FULL STORY >
Amazon Advertising Unveils 8 New Tools and Features
Plus, reaction from programmatic insiders.
READ FULL STORY >
AMC Networks Strikes Partnerships With Magnite and The Trade Desk
AMC Networks is working with Magnite and The Trade Desk to offer programmatic advertising on linear TV.
READ FULL STORY >
Omnicom Media Group Calls for Better CTV Standards
The agency calls for a renewed approach from supply-chain providers.
READ FULL STORY >
Google Ads Bans Climate Misinformation
Google has updated its advertising policy to prohibit misinformation over climate change.
READ FULL STORY >
Twitter to Sell MoPub to AppLovin
AppLovin will pay $1.05 billion to purchase MoPub from Twitter.
READ FULL STORY >
NBC Sports and Taboola Ink Content Pact
NBC Sports and Taboola have inked a deal to generate mid-page video recommendations.
READ FULL STORY >
IPG Debuts Kii, a New Interoperable Ad Targeting Tool
IPG's Kinesso unveils Kii to help clients bridge the 'identity gaps' of a privacy-first world.
READ FULL STORY >