Ronan Shields
Ronan Shields is Adweek's programmatic editor focusing on ad tech, ad buying, tech M&A and the digital economy. Before joining Adweek in 2018, Ronan was digital editor for The Drum and, before that, executive editor of ExchangeWire. Ronan holds a BA in Journalism from University of the Arts London.
Adobe and Yahoo Strike Identity Pact
Adobe and Yahoo have announced an integration meaning the latter's first-party data can be used to tailor marketing interventions on the Adobe Experience Platform.
IDG Buys Mar-tech Firm KickFire
IDG, the publisher of tech titles like PCWorld and Tech Advisory, has purchased mar-tech outfit KickFire.
Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups
Deals with IRI, mParticle and NCSolutions further its bid to scale post-cookie targeting tool.
ZeoTap Lands $11 Million in Additional Series C Funding
ZeoTap has landed $11 million in funding led by Liberty Global Ventures building on its earlier C-round investments.
Uber Is Doubling Down on Its Ads Business With Its Latest Executive Hire
Uber has appointed Dr. Mark Grether as general manager of its advertising business.
Mediaocean’s M&A Merry-Go-Round Takes Another Twist
Private equity pairing CVC and TA's purchase demonstrates ad tech's next phase.
The Trade Desk Reports Q2 Revenues of $280 Million
The Trade Desk posted Q2 revenues of approximately $280 million, an increase of more than 100% year over year.
Xandr Debuts Monetize TV
Launch of the sell-side tool marks early efforts to forge a future apart from WarnerMedia.
Teads Delays Its IPO Plans
The ad-tech outfit had eyed a $5 billion valuation as a public company.
Alphabet Revenue Soared 62% to Hit $61.9 Billion in Q2
Alphabet today posted revenues of almost $62 billion for the second quarter of 2021, a performance that reflects advertisers' continued investment in digital.