Amazon Advertising Unveils 8 New Tools and Features

Plus, reaction from programmatic insiders


At Amazon Advertising’s annual UnBoxed event on Oct. 26, the ecommerce giant announced a slew of new features and tools it said will enhance brands’ ability to tell their stories and improve customer relationships.

Experts agree advertisers are likely to find the new features attractive, which will in turn help Amazon capture additional media spend—particularly among the advertisers that sell goods on the platform.

“No one knows how to tell a brand story and educate their customers about its products and services better than the brand itself,” said Alan Moss, vp of global ad sales at Amazon Ads.

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